TikTok is introducing a fresh option that permits them to cut down on the amount of AI-made videos appearing in their timelines. This move comes as the company revealed that it currently hosts more than 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a widespread launch. This advancement aligns with a rise in AI-generated material, driven by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising channels on a competing service exclusively feature content made by AI. A significant portion of this material is considered “AI slop”, a label for substandard, factory-style content that is often illogical or dreamlike.
Our research shows that many people enjoy content produced via AI tools, including computer-generated images to science explainers, and we intend to give people the power to adjust the amount of that, depending on their own likes,” said a company executive.
AI on the Platform
The platform disclosed that there are presently over a billion videos on its service tagged as AI-generated. Overall, more than 100 mn pieces of content are added to the service daily, making clips made by AI a relatively small part of its total content library.
How to Adjust Settings
Members will be in a position to limit or boost the volume of AI content they view by opening the topic control option in the app and picking “AI-generated content”. Additional categories that are already be modified under the tool include current affairs, clothing, aesthetics, and dance.
AI Disclosure Rules
The platform’s rules mandate content makers to tag “realistic” AI-generated content, and it bans dangerous fake videos of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be removed under its user guidelines.
Additionally, the service will from now on attach an artificially created label to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This step is designed to help prevent users from seeking to bypass the labeling process.
AI Literacy Programs
The company is also introducing a two million dollar AI literacy fund for experts and organizations to develop learning resources about responsible artificial intelligence. This program will support educational bodies specializing in educating coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, following discussion over proposals to lay off hundreds of review team members in the United Kingdom. TikTok is planning to cut hundreds of positions in its trust and safety division in the UK capital, with labor groups and online safety experts expressing worry that staff are being displaced by automated systems.
A company official clarified that people-led review would still have a role, but automated tools can shield workers by eliminating the most graphic content prior to it has to be seen by humans. TikTok stated a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to the use of its machine learning processes.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”
